Tag Archives: Advertising

Guerilla Marketing

 

As creative thinkers we have to think of new and exciting ways to grab people’s attention every day. Here’s a showcase of some amazing examples of Guerilla advertising.

Reposted from the Radical

Advertisements

41 creative ideas from Europa

When it comes to advertising awards, there as many award shows as there are agencies. Every major region aims to celebrate creativity with it’s own set of awards. Among the awards, I have been an avid follower of European advertising awards – be it the Epica Awards or Eurobest.

Compared to advertising from rest of the world, skin show and sexual innuendo is pretty common among award-winning ads from Europe. Most of these countries don’t have the kind of problems developing countries have – population, poverty etc. It is perhaps reflected in the advertising categories (Dairy products, Alcoholic Drinks, Non-Alcoholic Drinks), the sophistication of ads and the kind of brands that resort to advertising (kitchen knives, furnishings, an orchestra) and so on.

Herewith a collection of print ads from European award festivals:

1. Ahlens, a department store in Sweden released vertical strip ads to highlight the various things available at the store. What was charming story of things used to rescue a cat from a tree. Here is the full campaign series:

Ahlens No English? No problem: 41 creative ideas from Europa   Part  Ein
Agency: King, Stockholm

2. Bazooka: cute little ad to dramatize the bubble-gum as crash protection.
Bazooka No English? No problem: 41 creative ideas from Europa    Part Ein
Agency: Duval Guillaume, Brussels

3. Bic: brilliant series to dramatize the proposition: Joy of Writing.

Bic  No English? No problem: 41 creative ideas from Europa   Part Ein
Agency: Jung von Matt, Germany

4. Braun: brings out the human in men

Braun No English? No problem: 41 creative ideas from Europa   Part  Ein
Agency: BBDO, Germany

5. Chupa Chups: sugar free, hence no ants. Copied several times over in other parts of the world.

Chupa Chups.jpg
Agency: DDB ESPANA

6. Colgate Total: ‘prevents discolouration of teeth’ is the proposition.

Colgate 2 No English? No problem: 41 creative ideas from Europa    Part Ein
Agency: Young & Rubicam, Germany

7 & 8. Corail Teoz trains: two ads to promote the comfort of traveling by France’s Teoz trains. The chauffer sitting in front is hilarious.

Corail Teoz bikers1 No English? No problem: 41 creative ideas from  Europa   Part EinCorail Teoz1 No English? No problem: 41 creative ideas from Europa    Part Ein

Agency: TBWA/Paris

9. Dank: this campaign won the Epica d’Or in 2009 at the Epica Awards.

Dank  No English? No problem: 41 creative ideas from Europa   Part Ein
DDB, Istanbul

10. Dextro: brawn for your brain, is the claim.

Dextro No English? No problem: 41 creative ideas from Europa   Part  Ein
Agency: Kempertrautmann, Germany

11. Glenfiddich: every year counts

Glenfeddich No English? No problem: 41 creative ideas from Europa    Part Ein
Agency: 180 Amsterdam

12. Halls: brilliant telegraphic ad. Claim: balsamic action.

Halls No English? No problem: 41 creative ideas from Europa   Part  Ein
Agency: JWT, Italy

13. IKEA: your dreams come true, at least as far as home furnishings are concerned.

IKEA - Dreams.jpg
Agency: DDB Germany/ Düsseldorf

14. Inlingua: your English may make you seem like an alien.

Inlingua No English? No problem: 41 creative ideas from Europa    Part Ein
Agency: Kolle Rebbe Werbeagentur, Hamburg, Germany

15. Kodak Chrome camera roll: catches everything in low light is the claim.

Kodak Owl.jpg
Agency: Ogilvy & Mather, Germany

16. Langley Travel agency specializes in ski trips. And they are now in Japan. Racist, perhaps but funny.

Langley No English? No problem: 41 creative ideas from Europa    Part Ein
Agency: Goss, Sweden

17. Leica dramatized the product attribute of 12x zoom brilliantly in this outdoor campaign.

Leica No English? No problem: 41 creative ideas from Europa   Part  Ein
Agency: Advico Young & Rubicam

18. Lisbon airport has a new look.

Lisbon blonde No English? No problem: 41 creative ideas from Europa    Part Ein
Agency: BBDO Portugal

19. McKinsey recruitment ad: brilliant targeting of potential candidates.

Mckinsey No English? No problem: 41 creative ideas from Europa    Part Ein
Agency: Ruf Lanz Werbeagentur

20. Milko: ‘a near cow experience’ – the claim and the execution may seem bizarre to us in India, but I guess its a quaint way of equating ‘natural’ with the brand.

Milko - train.jpg Agency: Åkestam Holst, Sweden

21. Niedermeyer a consumer goods retail store advertised for its range of digital cameras with super zoom capability.
Niedermeyer 41 creative ideas from Europa   Part Deux Agency: TBWA/Vienna

22. Nintendo: several gaming brands have dramatized the addictive nature of the gaming device with the ‘hands so busy’ idea. Here’s one such:
Nintendo Prison.jpg Agency: Lowe Brindfors

23. Nurdie: a print campaign for a brand of stocking saw the funny side of the product feature: opaque stockings.
NurDie 1 41 creative ideas from Europa   Part Deux Agency: Ogilvy & Mather, Werbeagentur

24. Globus Rutan pet food is so irresistible that inspires ‘others’ to masquerade as cats. The idea has been done by other pet food brands, but this is still funny.
Rutan owl 41 creative ideas from Europa   Part Deux Agency: Ogilvy & Mather, Germany

25 & 26: Siemens: brilliant series of ads to dramatize the claim ‘the quietest vacuum cleaner in its class’.
Siemens - chess.jpg
Siemens - concert.jpg
Agency: Scholz & Friends, Hamburg, Germany

27. Smint: speak closer is the proposition. The idea of seeing it from the perspective of the user gave the visuals a dramatic twist.

Smint 41 creative ideas from Europa   Part Deux
Agency: Leo Burnett, Lisbon

28. Soho – a brilliant series of ads to dramatize the benefit of high heels, ‘walk in the clouds’.
Soho  41 creative ideas from Europa   Part Deux
Soho 2.jpg Agency: Agency: Wirz/BBDO, Zurich

29. Sony PSP: one of my favourite ideas in this series – it makes you chuckle and drives home the point of addictive gaming cleverly.
Sony PSP.jpg
Agency: Agency:TBWA Espana

30. Spontex: ’super absorbent’ is the claim. Brilliant art direction.
Spontex 41 creative ideas from Europa   Part Deux
Agency: TBWA/Paris

31 & 32: These ads are cool media innovations for Sprite, to drive home the point of ‘No Sugar, No Bull’. The first ad, a double spread presented a pretty picture. The instructions (fold on dotted lines so that A meet B – made famous by MAD Magazine) present a different picture altogether.
Sprite 1 41 creative ideas from Europa   Part Deux
Sprite 2 41 creative ideas from Europa   Part Deux Agency: Saatchi & Saatchi